Yes, some of our products contain sulfates and others do not. You can find more information under each product!

Sulfate-free shampoos cleanse hair without drying it out, making them gentler on both hair and scalp. Regular shampoos contain sulfates, which effectively remove dirt and oil but can be drying, especially for colored, curly, or sensitive hair. The choice depends on your hair type and needs – sulfate-free is best for gentle care and color retention, while regular shampoos may be better for a deeper cleanse

With us you will find the right products for your hair, regardless of your needs.

How often you should wash your hair depends on your hair type, scalp and lifestyle. Generally, it is recommended:

Fine or oily hair – every other day to avoid it feeling greasy.

Normal to dry hair – 2–3 times a week to maintain moisture balance.

Curly or textured hair – 1–2 times a week to preserve natural oils.

With us you will find products adapted for all hair types, regardless of your washing routine.

To combat frizzy hair, moisture is key. Here are some pro tips:

Use moisturizing products – Choose shampoo, conditioner, and leave-in products that are rich in moisturizing ingredients.

Protect from heat – Always use heat protection before styling to minimize damage.

Dry your hair gently – Avoid rubbing with the towel, instead squeeze out the water gently.

Finish with an anti-frizz product – Serum or oil helps smooth and add shine.

With us you will find everything you need for frizz-free and healthy hair.

To strengthen damaged hair, it is important to give it the right nutrition and protection. Here are some tips:

Use repairing products – Choose shampoos, conditioners, and treatments with proteins and vitamins that help rebuild and strengthen hair.

Avoid excessive heat – Limit the use of heat tools like straighteners and curling irons. When you do use them, always use a heat protectant.

Moisture and nourishment – ​​Damaged hair needs both moisture and nourishment to recover. Find products that both moisturize and strengthen the hair deeply.

Trim regularly – Trim the ends regularly to prevent split ends from spreading further up the hair.

With us you will find everything you need to give your damaged hair the best possible care and recovery.

To preserve your hair color longer and prevent it from fading quickly, follow these tips:

Use products for colored hair – Choose shampoos and conditioners that are specifically designed for colored hair. These products are often sulfate-free and help maintain the intensity of the color for longer.

Avoid heat and sun – Heat tools like straighteners and curling irons can speed up the fading of hair color. Protect your hair from the sun by using a hat or UV-protective products.

Rinse with cold water – After washing your hair, rinse it with cold water to close the hair cuticle and help retain the color.

Color Bombs and Wraps – Use a color wrap to boost and renew your color when it starts to fade.

With the right products and care, you can extend the life of your hair color and keep it fresh longer.

All our products are completely vegan.

In Sweden.
With our own Swedish factory, we develop and produce the majority of our range. We also deliver from our own warehouse with completely fossil-free deliveries and thus have full control over the entire production and supply chain. We strive to develop a wide range of innovative products for our customers. Our goal is for each customer to be able to tailor their own hair care routine with products that are result-oriented and at the same time gentle on both the hair and the environment.